
I recently had the chance to chat with Phil Johnson [@philjohnson] of PJA advertising + marketing, who talked enthusiastically about the ways that the agency's new space has affected their business. Below are some insights from our conversation. A big thanks to Phil for his candid feedback, and to PJA for being so vibrant, engaged, and fun to work with!
- Nicole Fichera

PJA Advertising is an advertising and marketing agency that combines marketing strategy and creative curiosity to find hidden truths that others are missing in order to help innovative brands challenge convention and find an unfair advantage against outsized competition. They wanted a creative environment, but [according to Phil] they did not want to make their space “look” creative by “putting a bunch of cool stuff everywhere and a pinball machine in the kitchen.”

The existing space was very complicated: several wings off a high-ceilinged main space with a mezzanine loft. These non-contiguous spaces each had their own look and feel. Groups of people occupied their part of the office with very little movement, and the workflow was fragmented.
H+A wanted to counteract this stagnation and fragmentation, drawing people throughout every part of the office. After an extensive series of programming interviews, departments are now clustered and distributed throughout the office with key proximity relationships to support the fast-paced, collaborative workflow.
